crisis communications

Respond to Coronavirus Pandemic with Clear Messaging and Altruism

Respond to Coronavirus Pandemic with Clear Messaging and Altruism

As PR, marketing and communications professionals, the show must go on; it’s our duty to guide the leaders taking our organizations forward, to help them build trust with clear messaging, value-added thought leadership and altruistic intentions.

How to Protect Your Brand from Shady PR: Five Tips

How to Protect Your Brand from Shady PR: Five Tips

The myths and misinformation percolating online and particularly in social media related to the Coronavirus disease (COVID-19) have taken foolishness to new and dangerous heights. Myths like these endanger people’s lives and well-being, and consumers need to seek out reliable information from trustworthy sources.

Brands beware – fans could eat you alive

Brands beware – fans could eat you alive

Twitter – the wonderful world where brand to consumer interaction is readily available and honestly can play big dividends – unless, of course, you choose to mess with the “The Beygency” or “The Beyhive,” the excitable and extremely devoted arm of Beyoncé's loyal online following.