Offbeat Sheet
Kraig Smith
Mankind is One Step Closer to Flying Cars as ...

Alef Aeronautics recently received a Special Airworthiness Certification from the Federal Aviation Administration (FAA) which grants them permission to start testing their “Model A” flying car. It doesn’t mean the cars are ready to go to market, but this is still a huge step forward for the technology.

Mankind is One Step Closer to Flying Cars as Alef Aeronautics Secures FAA Testing Approval

public relations

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We Gave Up Our Office Space in 2020

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We Gave Up Our Office Space in 2020

The remote work model gives us much more flexibility when it comes to hiring, production and retention. It allows us to better serve our clients and provide them with a talented, forward-looking team.

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Growth of Content Marketing (Still) Driving Major PR Synergies

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Growth of Content Marketing (Still) Driving Major PR Synergies

Marketing budgets plummeted from 11.0% of overall company revenue in 2020 to just 6.4% in 2021, according to Gartner’s 2021 CMO Spend Survey, but despite the downturn in funds available to them, marketers continue to embrace and increase their investments in content marketing.

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The PR of Pollution vs. the PR of Principles

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The PR of Pollution vs. the PR of Principles

According to a peer-reviewed paper from researchers at Brown University and published in Climactic Change, some of the world’s most prolific polluters have relied on PR for the last 30+ years to influence the way consumers think about pollutants

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Respond to Coronavirus Pandemic with Clear Messaging and Altruism

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Respond to Coronavirus Pandemic with Clear Messaging and Altruism

As PR, marketing and communications professionals, the show must go on; it’s our duty to guide the leaders taking our organizations forward, to help them build trust with clear messaging, value-added thought leadership and altruistic intentions.

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Forgive My Rant: Grammar Mistakes That Make Us Cringe

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Forgive My Rant: Grammar Mistakes That Make Us Cringe

Writing’s tough; we know it. Constantly brainstorming ideas, finding your voice and establishing a flow can be enough to exhaust even the most enthusiastic wordsmith, and this is all before making sure you don’t distribute that press release containing a glaring grammatical error.