Twitter – the wonderful world where brand to consumer interaction is readily available and honestly can play big dividends – unless, of course, you choose to mess with the “The Beygency” or “The Beyhive,” the excitable and extremely devoted arm of Beyoncé's loyal online following.
Sometimes a more direct approach to consumer feedback can pay dividends
Uber campaigning to repair its fractured image
Foot in Mouth Continues for Big-Name Brands
Constantly Connected Consumers – Brands Can Take Advantage
When Martin Cooper made the first handheld mobile phone call 40 years ago he couldn’t have imagined the impact mobile devices would have on the world’s ability to connect in 2014. The same can be said for brands, which are now in the driver’s seat more than ever when it comes to their mobile visibility.