If You’re Still Relying on SEO instead of GEO, You’re Likely Invisible

If You’re Still Relying on SEO instead of GEO, You’re Likely Invisible

As Generative AI tools like ChatGPT, Google Gemini, etc., proliferate, they’re becoming a go-to for people seeking answers to their questions, replacing the standard search engine. For companies who have worked for years to build authority through SEO, this is a dramatic turn of events. It’s no longer good enough to appear at or near the top of the search engine results; content must be properly cited in AI answers and summaries. PR can help.

Eight Reasons to Decline a Media Request – Even if it Means Losing Good Publicity

Eight Reasons to Decline a Media Request – Even if it Means Losing Good Publicity

In the current landscape of upstart publications, greater reliance on social media and AI, it can be hard to determine which opportunities companies should take and when they should decline a media request.

We Gave Up Our Office Space in 2020

We Gave Up Our Office Space in 2020

The remote work model gives us much more flexibility when it comes to hiring, production and retention. It allows us to better serve our clients and provide them with a talented, forward-looking team.

Mankind is One Step Closer to Flying Cars as Alef Aeronautics Secures FAA Testing Approval

Mankind is One Step Closer to Flying Cars as Alef Aeronautics Secures FAA Testing Approval

Alef Aeronautics recently received a Special Airworthiness Certification from the Federal Aviation Administration (FAA) which grants them permission to start testing their “Model A” flying car. It doesn’t mean the cars are ready to go to market, but this is still a huge step forward for the technology.

Does Going Digital Recession Proof Companies?

Does Going Digital Recession Proof Companies?

Beyond advertising, marketing and media, the benefits of digital transformation will help a wide spectrum of companies across a variety of industries operate more efficiently and insulate themselves against the recession that may lie ahead.

Growth of Content Marketing (Still) Driving Major PR Synergies

Growth of Content Marketing (Still) Driving Major PR Synergies

Marketing budgets plummeted from 11.0% of overall company revenue in 2020 to just 6.4% in 2021, according to Gartner’s 2021 CMO Spend Survey, but despite the downturn in funds available to them, marketers continue to embrace and increase their investments in content marketing.

The PR of Pollution vs. the PR of Principles

The PR of Pollution vs. the PR of Principles

According to a peer-reviewed paper from researchers at Brown University and published in Climactic Change, some of the world’s most prolific polluters have relied on PR for the last 30+ years to influence the way consumers think about pollutants