In the current landscape of upstart publications, greater reliance on social media and AI, it can be hard to determine which opportunities companies should take and when they should decline a media request.
Interview Lessons from ChatGPT
We Gave Up Our Office Space in 2020
Mankind is One Step Closer to Flying Cars as Alef Aeronautics Secures FAA Testing Approval
Alef Aeronautics recently received a Special Airworthiness Certification from the Federal Aviation Administration (FAA) which grants them permission to start testing their “Model A” flying car. It doesn’t mean the cars are ready to go to market, but this is still a huge step forward for the technology.
Does Going Digital Recession Proof Companies?
In Media Relations the Truth Matters
Growth of Content Marketing (Still) Driving Major PR Synergies
Marketing budgets plummeted from 11.0% of overall company revenue in 2020 to just 6.4% in 2021, according to Gartner’s 2021 CMO Spend Survey, but despite the downturn in funds available to them, marketers continue to embrace and increase their investments in content marketing.
The PR of Pollution vs. the PR of Principles
According to a peer-reviewed paper from researchers at Brown University and published in Climactic Change, some of the world’s most prolific polluters have relied on PR for the last 30+ years to influence the way consumers think about pollutants
