Offbeat Sheet
Kraig Smith
Mankind is One Step Closer to Flying Cars as ...

Alef Aeronautics recently received a Special Airworthiness Certification from the Federal Aviation Administration (FAA) which grants them permission to start testing their “Model A” flying car. It doesn’t mean the cars are ready to go to market, but this is still a huge step forward for the technology.

Mankind is One Step Closer to Flying Cars as Alef Aeronautics Secures FAA Testing Approval

Media Relations

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Eight Reasons to Decline a Media Request – Even if it Means Losing Good Publicity

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Eight Reasons to Decline a Media Request – Even if it Means Losing Good Publicity

In the current landscape of upstart publications, greater reliance on social media and AI, it can be hard to determine which opportunities companies should take and when they should decline a media request.

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Growth of Content Marketing (Still) Driving Major PR Synergies

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Growth of Content Marketing (Still) Driving Major PR Synergies

Marketing budgets plummeted from 11.0% of overall company revenue in 2020 to just 6.4% in 2021, according to Gartner’s 2021 CMO Spend Survey, but despite the downturn in funds available to them, marketers continue to embrace and increase their investments in content marketing.

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Leaving the Right Impression: Tips for Making the Most of Media Interviews

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Leaving the Right Impression: Tips for Making the Most of Media Interviews

While many company leaders boast extensive knowledge about their particular industries and related issues, media interviews can intimidate even experienced business executives, but practice, training and some good planning can set the stage for success.

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How to Keep Media Relations Flowing When Client News Dries Up

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How to Keep Media Relations Flowing When Client News Dries Up

When PR pros can’t rely on having regular, fresh news to distribute to grab media attention, being proactive and creative in generating unique brand stories becomes essential. Consider these tactics to keep media relations efforts productive during those intermittent news droughts.