spokespeople

Eight Reasons to Decline a Media Request – Even if it Means Losing Good Publicity

Eight Reasons to Decline a Media Request – Even if it Means Losing Good Publicity

In the current landscape of upstart publications, greater reliance on social media and AI, it can be hard to determine which opportunities companies should take and when they should decline a media request.

Finding the Thought Leaders in an Organization

Finding the Thought Leaders in an Organization

One of the most impactful PR tactics in modern public relations is thought leadership. With so many publications needing to deliver a stream of content to an “always-on” online-focused readership, they turn to contributed content much more often than in years past.