Offbeat Sheet
Kraig Smith
Mankind is One Step Closer to Flying Cars as ...

Alef Aeronautics recently received a Special Airworthiness Certification from the Federal Aviation Administration (FAA) which grants them permission to start testing their “Model A” flying car. It doesn’t mean the cars are ready to go to market, but this is still a huge step forward for the technology.

Mankind is One Step Closer to Flying Cars as Alef Aeronautics Secures FAA Testing Approval

Commentary

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Eight Reasons to Decline a Media Request – Even if it Means Losing Good Publicity

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Eight Reasons to Decline a Media Request – Even if it Means Losing Good Publicity

In the current landscape of upstart publications, greater reliance on social media and AI, it can be hard to determine which opportunities companies should take and when they should decline a media request.

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The PR of Pollution vs. the PR of Principles

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The PR of Pollution vs. the PR of Principles

According to a peer-reviewed paper from researchers at Brown University and published in Climactic Change, some of the world’s most prolific polluters have relied on PR for the last 30+ years to influence the way consumers think about pollutants

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After rare revenue decline, Apple (initially) slips again with media and analysts

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After rare revenue decline, Apple (initially) slips again with media and analysts

The last time Apple had bad financial news to report, the Cincinnati Bengals had just picked Carson Palmer as the No. 1 player in the NFL Draft, Johnny Depp was only a few short weeks away from making his debut as Jack Sparrow in the Pirates of the Caribbean series, and Twitter didn’t even exist.