COVID-19

Cancelled College Football Season Could Have Marketers Calling Audible

Cancelled College Football Season Could Have Marketers Calling Audible

With the COVID-19 pandemic still raging, many college athletic conferences have decided to postpone or outright cancel fall sports, including college football. As Advertising Age points out, “The move would disrupt the fall marketing calendars of dozens of brands, from beers and sodas to automakers and insurance marketers, that rely on the sport's reach to capture coveted audiences.”

Offbeat Sheet: Lighthearted Lightfoot Provides Humor and Hope to Chicago

Offbeat Sheet: Lighthearted Lightfoot Provides Humor and Hope to Chicago

“Stay home, save lives.” Politics aside, we can all appreciate a timely and effective marketing campaign. We admire the lighthearted approach Chicago Mayor Lori Lightfoot and her team took in spreading awareness about the importance of staying home.