It might seem ironic that in an age of coronavirus-related budget and personnel cuts, paying for supplemental exposure is even on the table. But, given the skeleton crews many media outlets are operating on, earned coverage is naturally waning along with journalists who would typically cover a given brand.
How B2B Companies Can Manage Customer Relationships Through Social Media
Especially during the COVID-19 pandemic when people seek clear messaging, proactive communication can be crucial for B2B success.
What Does Back To School 2020 Mean for Retail?
New Frontier Data’s Trailblazing New Offering Combines Digital Marketing and Cannabis
PR Return client New Frontier Data announced the cannabis industry’s first advertising data exchange connecting mainstream product advertisers to cannabis consumers.
Offbeat Sheet: This Smog-Free Tower Turns Pollution Into Proposals
Client Retention: The Secret to PR Success
Everybody wants the quick win and it’s easy to understand why. Big results with little effort are the ultimate return on investment (ROI). While it’s possible (and great!) to see quick results in PR, the real question is: can that success be sustained or was that one-off early win just that, a one-off?
Cannabis’ PR Problems & Your Brand Solutions
Cannabis is no stranger to bad PR; its negative portrayal has been a catalyst for social inequity, economic issues and countless other problems. So, how can PR professionals help businesses within the cannabis industry move beyond serious stigmas, spotty legality and a long-standing fight for and against Schedule I classification?
How to Create Added Value in Your Virtual Event
New Frontier Data Webinar Today on "Unpacking the CARES Act: Opportunities For Hemp Operators"
Today, longtime client New Frontier Data is hosting a free webinar called Unpacking the CARES Act: Opportunities For Hemp Operators, and PR Return is the presenting sponsor.