client relations

Three Ways a New Client Campaign is Like MLB Opening Day

Three Ways a New Client Campaign is Like MLB Opening Day

The warm summer is approaching, the smell of hot dogs and brewskis are in the air, and nationwide supporters are eagerly anticipating what could be the year for their favorite team. All this excitement got us thinking; there are a few things about opening day that really remind us of what it feels like to kick off a new client campaign:

Five New Year’s resolutions for your PR team in 2015

Five New Year’s resolutions for your PR team in 2015

It’s time again to reflect on the year behind and set out to improve in 2015. Just like nearly half of Americans who make at least one resolution each year, agencies should reflect on successes, do some tweaking, and adjust strategy to make measurable improvements for their clients in the New Year.