Offbeat Sheet
Kraig Smith
Mankind is One Step Closer to Flying Cars as ...

Alef Aeronautics recently received a Special Airworthiness Certification from the Federal Aviation Administration (FAA) which grants them permission to start testing their “Model A” flying car. It doesn’t mean the cars are ready to go to market, but this is still a huge step forward for the technology.

Mankind is One Step Closer to Flying Cars as Alef Aeronautics Secures FAA Testing Approval

relationship building

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Three Ways a New Client Campaign is Like MLB Opening Day

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Three Ways a New Client Campaign is Like MLB Opening Day

The warm summer is approaching, the smell of hot dogs and brewskis are in the air, and nationwide supporters are eagerly anticipating what could be the year for their favorite team. All this excitement got us thinking; there are a few things about opening day that really remind us of what it feels like to kick off a new client campaign:

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Five New Year’s resolutions for your PR team in 2015

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Five New Year’s resolutions for your PR team in 2015

It’s time again to reflect on the year behind and set out to improve in 2015. Just like nearly half of Americans who make at least one resolution each year, agencies should reflect on successes, do some tweaking, and adjust strategy to make measurable improvements for their clients in the New Year.

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In media relations, half your clients don’t pay

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In media relations, half your clients don’t pay

At PReturn, we have a core belief that each time we reach out to the media with client news, we’re actually servicing two clients: our paying client and the reporter we’re pitching. It’s easy to get wrapped up with a client’s agenda (after all, they’re paying!), but forgetting about the reporters’ needs puts you in a bad position. By taking care of the reporters, your paying clients come out on top far more often.