Media training sessions help spokespeople learn how to speak with members of the press, providing skills that empower any interviewee to navigate interviews and communicate clearly with reporters.
How Public Relations Has Changed Over the Last 15 Years
Reporters are outnumbered – make it easy!
Five Factors to Consider when Following Up
In media relations, half your clients don’t pay
At PReturn, we have a core belief that each time we reach out to the media with client news, we’re actually servicing two clients: our paying client and the reporter we’re pitching. It’s easy to get wrapped up with a client’s agenda (after all, they’re paying!), but forgetting about the reporters’ needs puts you in a bad position. By taking care of the reporters, your paying clients come out on top far more often.