Alef Aeronautics recently received a Special Airworthiness Certification from the Federal Aviation Administration (FAA) which grants them permission to start testing their “Model A” flying car. It doesn’t mean the cars are ready to go to market, but this is still a huge step forward for the technology.
The mix of marketing vehicles available to companies looking to tell their stories and sell their wares has never been more extensive: print, broadcast, online, mobile. This reminds us that it's not the channel in which a message is consumed but the message itself and the source of that message that earns a business credibility.
At PReturn, we have a core belief that each time we reach out to the media with client news, we’re actually servicing two clients: our paying client and the reporter we’re pitching. It’s easy to get wrapped up with a client’s agenda (after all, they’re paying!), but forgetting about the reporters’ needs puts you in a bad position. By taking care of the reporters, your paying clients come out on top far more often.
As pointed out in a recent MarketWatch article, the upcoming holiday shopping season may start earlier this year due to the overlap of the Thanksgiving and Hanukkah holidays, in hopes of extending retail spending with an unusually truncated period of only 26 days between Thanksgiving and Christmas.
The best PR results happen when organizations do good things - not just say good things. I was recently reminded of this fundamental rule of public relations by an intriguing Popular Mechanics article that published today, "A Billboard That Condenses Water From Humidity."
