Addie Reed

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Integrated Communications: Maximizing Valuable Content for Brand Consistency

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Integrated Communications: Maximizing Valuable Content for Brand Consistency

Finding creative ways to repurpose valuable content as part of an integrated communications strategy can save resources and help reinforce your message across various marketing channels, while strengthening brand identity and boosting PR effectiveness.

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Leaving the Right Impression: Tips for Making the Most of Media Interviews

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Leaving the Right Impression: Tips for Making the Most of Media Interviews

While many company leaders boast extensive knowledge about their particular industries and related issues, media interviews can intimidate even experienced business executives, but practice, training and some good planning can set the stage for success.

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Build Brand Credibility with Impactful Awards

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Build Brand Credibility with Impactful Awards

It’s one thing to tout your expertise and leadership directly through bylined articles and white papers, but the third-party validation that comes through industry awards can go a long way in building trust and credibility for your brand.

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How to Keep Media Relations Flowing When Client News Dries Up

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How to Keep Media Relations Flowing When Client News Dries Up

When PR pros can’t rely on having regular, fresh news to distribute to grab media attention, being proactive and creative in generating unique brand stories becomes essential. Consider these tactics to keep media relations efforts productive during those intermittent news droughts.

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Cancelled College Football Season Could Have Marketers Calling Audible

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Cancelled College Football Season Could Have Marketers Calling Audible

With the COVID-19 pandemic still raging, many college athletic conferences have decided to postpone or outright cancel fall sports, including college football. As Advertising Age points out, “The move would disrupt the fall marketing calendars of dozens of brands, from beers and sodas to automakers and insurance marketers, that rely on the sport's reach to capture coveted audiences.”