Offbeat Sheet
Kraig Smith
Mankind is One Step Closer to Flying Cars as ...

Alef Aeronautics recently received a Special Airworthiness Certification from the Federal Aviation Administration (FAA) which grants them permission to start testing their “Model A” flying car. It doesn’t mean the cars are ready to go to market, but this is still a huge step forward for the technology.

Mankind is One Step Closer to Flying Cars as Alef Aeronautics Secures FAA Testing Approval

Search Engine Marketing

, ,

If You’re Still Relying on SEO instead of GEO, You’re Likely Invisible

, ,
If You’re Still Relying on SEO instead of GEO, You’re Likely Invisible

As Generative AI tools like ChatGPT, Google Gemini, etc., proliferate, they’re becoming a go-to for people seeking answers to their questions, replacing the standard search engine. For companies who have worked for years to build authority through SEO, this is a dramatic turn of events. It’s no longer good enough to appear at or near the top of the search engine results; content must be properly cited in AI answers and summaries. PR can help.

,

Forgive My Rant: Grammar Mistakes That Make Us Cringe

,
Forgive My Rant: Grammar Mistakes That Make Us Cringe

Writing’s tough; we know it. Constantly brainstorming ideas, finding your voice and establishing a flow can be enough to exhaust even the most enthusiastic wordsmith, and this is all before making sure you don’t distribute that press release containing a glaring grammatical error.

, ,

#HashtagCampaigns – Making the Pound Powerful.

, ,
#HashtagCampaigns – Making the Pound Powerful.

Remember when the “#” was just another annoying step to check your voicemail? OK, it still is. But for public relations and marketing teams, integrating the use of the hashtag across marketing campaigns can make a huge impact in the social world of 2014.

,

Constantly Connected Consumers – Brands Can Take Advantage

,
Constantly Connected Consumers – Brands Can Take Advantage

When Martin Cooper made the first handheld mobile phone call 40 years ago he couldn’t have imagined the impact mobile devices would have on the world’s ability to connect in 2014. The same can be said for brands, which are now in the driver’s seat more than ever when it comes to their mobile visibility.

, , , , , ,

Finding "Synergies" in all Marketing Disciplines

, , , , , ,
Finding "Synergies" in all Marketing Disciplines

The concept of "synergy" gives marketers of all types a constant and steady ideal outcome at which to aim. Synergy results when two elements combine to create something greater than the sum of its parts.

, , , , , ,

SIM Partners Displays Local Marketing Expertise

, , , , , ,
SIM Partners Displays Local Marketing Expertise

Aggregate case study of local SEO campaigns of 315 businesses establishes best practices, educates the industry

, , ,

Google’s Product Listing Ads Gaining Steam

, , ,
Google’s Product Listing Ads Gaining Steam

At the end of 2010, Google began its official rollout of Product Listing Ads (PLA), eventually moving to an all paid Google Shopping model at the end of 2012.

, , , , , , , ,

Data Talks (and builds brand recognition)

, , , , , , , ,
Data Talks (and builds brand recognition)

Companies that possess the right data on timely trends people want to know about can apply some meaningful analysis to generate insights which can provide the backbone for an effective media relations campaign.

, , ,

Learning More About Search Engine Results Pages

, , ,

The views of the public at large often tend to be at odds with the views of those of us who work in online media and interactive marketing, but according to Performics' 2010 Search Engine Results Page (SERP) Insight Study, the knowledge gap might be closing more quickly than I thought.