As Generative AI tools like ChatGPT, Google Gemini, etc., proliferate, they’re becoming a go-to for people seeking answers to their questions, replacing the standard search engine. For companies who have worked for years to build authority through SEO, this is a dramatic turn of events. It’s no longer good enough to appear at or near the top of the search engine results; content must be properly cited in AI answers and summaries. PR can help.
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Throwback Thursday – PR Return Celebrates 15 Years
Fifteen years ago this week, PR Return proudly opened for business. After a few stints at PR firms large and small, Founder Kraig Smith proudly assembled a team of two, leased a tiny office in Chicago’s West Town neighborhood and welcomed a handful of technology-focused clients. What we lacked in gray hair, we more than compensated for in enthusiasm, eagerness to build brands, a laser focus on results and an unwavering commitment to do great work.
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Client Chart-toppers: How Spotlighting Your Accomplishments Boosts Your Business
Congratulations to our clients, Kenshoo and Logistyx, for topping the charts in three categories in Digital Commerce 360’s 2020 Leading Vendors to the Top 1000 report. These well-deserved accomplishments are the result of investment, diligence, hard work and innovative development efforts from both companies.










