With the COVID-19 pandemic still raging, many college athletic conferences have decided to postpone or outright cancel fall sports, including college football. As Advertising Age points out, “The move would disrupt the fall marketing calendars of dozens of brands, from beers and sodas to automakers and insurance marketers, that rely on the sport's reach to capture coveted audiences.”
Print vs. Online - a news tipping point reached?
A research brief from The Center for Media Research caught our eye this week: their June 30 briefing, “Coffee and the Web for C-Level Execs in the Morning.”