Kraig Smith

Respond to Coronavirus Pandemic with Clear Messaging and Altruism

Respond to Coronavirus Pandemic with Clear Messaging and Altruism

As PR, marketing and communications professionals, the show must go on; it’s our duty to guide the leaders taking our organizations forward, to help them build trust with clear messaging, value-added thought leadership and altruistic intentions.

After rare revenue decline, Apple (initially) slips again with media and analysts

After rare revenue decline, Apple (initially) slips again with media and analysts

The last time Apple had bad financial news to report, the Cincinnati Bengals had just picked Carson Palmer as the No. 1 player in the NFL Draft, Johnny Depp was only a few short weeks away from making his debut as Jack Sparrow in the Pirates of the Caribbean series, and Twitter didn’t even exist.