Building a presence as a speaker at industry events is a proven method for creating valuable exposure for companies looking to reach prospective customers and demonstrate their areas of expertise, and executives can boost their personal brands to boot.
Data Talks (and builds brand recognition)
The reliable trail to thought leader recognition
Learning More About Search Engine Results Pages
The views of the public at large often tend to be at odds with the views of those of us who work in online media and interactive marketing, but according to Performics' 2010 Search Engine Results Page (SERP) Insight Study, the knowledge gap might be closing more quickly than I thought.


